I saw an advert / call for submissions from a traditional publisher recently, requiring the author to submit a detailed marketing plan with their manuscript.
Now I get that authors are expected to take a more active role in promoting their work than in previous decades, but unless you hail from a background in sales or marketing and have any knowledge of the publishing industry then where do you start? They might as well have printed ‘Beg, little author, beg!’ right? Well, quite frankly, f*** you Mr Publisher! Without us you’d be out of business. No wonder that more and more authors are turning to self-publishing, even the ones who’ve been traditionally published historically. If we have to do all the work ourselves then where’s the sense in wasting time seeking representation?
OK, so I know there are numerous advantages to having a publisher and many probably don’t require the aforementioned marketing plan – I don’t mean to tar them all with the same grouchy brush.
We authors are, on the whole, inherently solitary creatures. We’re never more content than when we’re locked away, engrossed in our imaginary worlds and conversing with characters that live in our heads. Creating is the fun part of writing. None of us set out to write a novel with the thought of ‘Oh gee, I just can’t wait to market this’ in mind.
As I said in previous posts, it was always my intention to self-publish The Riley Pope Case Files, so promoting them myself was part of the package. I didn’t (and still don’t) expect to make a fortune from the venture. Aside from telling family and friends, my promotional work has solely taken place via social media – my dedicated author page on Facebook, my Twitter account, my Pinterest feed where oodles of gothic loveliness abounds, and Goodreads.
As I made the (sadly wrong) decision to subscribe to KDP Select, I am tied in to selling the first three books via Amazon exclusively, for a period of 3 months. It offers higher royalties in Japan, Brazil and Mexico, (none of which I’ve sold a single book to) and India (total sales: one), and allows you to earn via the Select Global Fund which calculates royalties based on the number of pages read via Kindle Unlimited (these take 3 months to show, so I don’t know what I’ve earned yet – probably a pittance). You also get access to promotions, either Kindle Countdown deals or a Free Book promotion which allows you to offer your book for free for up to 5 days.
I went with the Free Book promotion for all three books. The Case of Walutahanga sold well in this period, reaching No.16 in the Urban Fantasy Top 100 Free chart. As soon as the promotion was over, sales didn’t so much dwindle as dry up completely. The Case of Ahuizotl and The Case of the Brollachan had more modest sales during the Free Book period, and likewise went down to zilch post-promotion. As I write this, my Kindle Unlimited page reads are showing at 659.
I can attribute most of the sales to promotion via social media. On the days that I advertised, sales went up, so it definitely helps. On the flipside, I’m now pretty bored with repeating myself via updates and tweets and creative little JPEGs of book quotes, so I’m damned sure the rest of my audience is. As part of my sales drive I joined up to groups on Facebook and followed other folk on Twitter who either wrote or read urban fantasy, or had a keen interest in cryptozoology. A couple even followed me back, which was nice, but now both my Twitter and Facebook feeds are full of other people promoting their ebooks! Good for them! But am I paying them any attention?
The thing is, I don’t respond well to adverts, TV, online or otherwise. I know what I like and if I want it then I’ll actively seek it out. I don’t like being bombarded with commercials and little flashing GIFs, advising that I NEED to get this or that I MUST own that, hence I find myself cringing every time I post an ad, imagining all of those people going ‘God, not HER again! Sod off!’
It doesn’t help that I’m not very happy with the price that I’ve had to set the books at: Amazon won’t let me sell below 99p, which some might find pretty steep for a 9,000 word short story. The answer is to find other platforms to sell on for a lower price BUT – I’m now tied in to bloody Amazon until mid-March!
The most consistent feedback I’ve had concerns print books and whether The Riley Pope Case Files are available in print. Sadly, they’re not long enough to print via CreateSpace. The plan is to release an anthology of Books 1 to 10 (when they’re written) in print, which won’t be for a year or two. I have seen a lot of other authors admitting their print sales are much, much higher than their ebooks, which doesn’t surprise me in the least. I personally own two Kindles and can’t remember the last time I used either. It’s not that I have anything against ebooks, but I just love print books more. I like to line them up on my bookshelves, I like the feel of a book in my hand and the smell when they’re new.
That’s right. I sniff books. Don’t you?